POSITION

Director of Marketing

REPORTS TO

Executive Director

DESCRIPTION

The French Cultural Center is looking for a Director of Marketing who will bring visibility to the Center and expand awareness of its classes, cultural events, library and membership offerings, while overseeing all marketing communications.

RESPONSIBILITIES

  • Devises marketing strategies in collaboration with the Executive Director and department heads.
  • Reviews and edits all website content, mass communications (targeted e-blasts, e-newsletter, invitations) and social media posts on a regular basis to ensure branding and style guidelines are followed and copy is error-free.
  • Manages voice, tone and attitude of Center’s online presence, including on the website and on Facebook, Twitter and Instagram.
  • Supervises Marketing Associate and Graphic Designer, establishes correct priorities within the marketing department.
  • Serves as chief liaison for press contacts for pre-event outreach and post-event coverage opportunities, including ensuring press releases sent in timely fashion and to appropriate contacts.
  • Prepares status reports and presents marketing recaps at quarterly board meetings.
  • Manages general marketing budget and marketing budgets for individual departments.
  • Researches best practices and new opportunities for the most effective marketing and advertising strategies.

QUALIFICATIONS

  • Native fluency in English required.
  • Proficiency in French strongly preferred.
  • Bachelor’s Degree in Marketing or related field required.
  • Digital marketing experience preferred, with experience promoting a business or organization on social media.
  • Strong designer "eye" and ability to speak in designer's terms preferred.
  • Experience managing a team required.
  • Superior attention to detail and copyediting experience required.
  • Strong interpersonal skills and effective oral and written communication.
  • Ability to write clearly, concisely and with conviction.
  • Ability to understand and project company’s tone and brand to various publics.
  • Strong designer "eye" and ability to speak in designer's terms preferred.
  • Ability to work independently and as part of a team.
  • Ability to anticipate short-term and long-term needs.
  • Ability to strategize for big-picture planning.
  • Flexible and responsive. Ability to set priorities a must.
  • Knowledge of Adobe Design Suite preferred.
  • Experience with WordPress and HTML preferred.
  • Strong grasp of Google Analytics a plus.
  • Candidate must be authorized to work in the U.S.

COMPENSATION

Full-time with benefits. Salary commensurate with experience.

DEADLINE TO APPLY

August 21, 2017.

HOW TO APPLY

Complete the form below. No phone calls please. Due to the high number of applications we receive, only those selected for an interview will be contacted.

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